Document Type

Article

Publication Title

Behavioral Science & Policy

Publication Date

4-2017

ISSN

2379-4607

Page Number

69

Keywords

conservation of energy, utilities, environmental law, public policy

Disciplines

Environmental Law | Law

Abstract

To increase consumers’ conservation of energy and other resources,government agencies, utilities, and energy-related businesses can complement regulatory and market-based policies with simple and effective behavioral interventions grounded in extensive behavioral science research. In this article, we review behavioral tools that we find especially promising. Collectively, these tools help meet four behavioral objectives:getting people’s attention; engaging people’s desire to contribute to the social good; making complex information more accessible; and facilitating accurate assessment of risks, costs, and benefits.

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