This Note will examine several recent cases that illustrate how major stars are using the ever-widening scope of such doctrines to control their images in the media. These examples show how the right of publicity has evolved from a right designed to protect a performer's uniquely personal attributes and stylings from unauthorized (and unpaid for) exploitation into a legal fortress constructed around movie-star images that allows the star to separate unwanted attention from necessary popularity. Furthermore, it will explore the inherent contradictions in such a development, showing how it can be used to manipulate and control the very peripheral industries, such as the media and film studios, that helped to create the celebrity's revered "image."
The Price of Fame: The Celebrity Image as a Commodity and the Right of Publicity,
3 Vanderbilt Journal of Entertainment and Technology Law
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