An Evolving Landscape: Name, Image, and Likeness Rights in High

Authors

Adam Epstein -- Professor, Dept. of Finance and Law, Central Michigan University
Nathaniel Grow -- Associate Professor of Business Law & Ethics, Kelley School of Business, Indiana University
Kathryn Kisska-Schulze -- Assoc. Professor of Business Law, Wilbur O. and Ann Powers College of Business, Clemson University.

First Page

845

Abstract

Amateur sports have entered a changing landscape. The onset of Name, Image, and Likeness (“NIL”) opportunities at the college level has prompted over half of state high school athletic associations to likewise permit high school student-athletes to pursue similar financial opportunities. The purpose of this Essay is not to argue for or against the emergence of NIL opportunities at the high school level but instead to explore this newly evolving landscape, identify accompanying financial dangers, and propose a statutory framework that builds upon California’s Coogan’s Law—a measure providing financial safeguards to children working in the entertainment industry—to better protect minor student-athletes entering into endorsement contracts.

Recommended Citation

Adam Epstein -- Professor, Dept. of Finance and Law; Nathaniel Grow -- Associate Professor of Business Law & Ethics; and Kathryn Kisska-Schulze -- Assoc. Professor of Business Law, An Evolving Landscape: Name, Image, and Likeness Rights in High, 77 Vanderbilt Law Review 845 (2024)
Available at: https://scholarship.law.vanderbilt.edu/vlr/vol77/iss3/4